Today, Samsung Electronics America, Inc. and Warner Bros. Pictures announced a collaboration that will bring Suicide Squad, one of the most anticipated films of the year, to life through exclusive virtual reality content and activations leading up to the release of the film August 5.
Using Samsung Gear VR powered by Oculus, the VR content will debut at San Diego Comic-Con on July 21. It will transport fans into the world of Suicide Squad, experiencing what it’s like being a member of the Squad and watching their favorite characters, like Harley Quinn, Deadshot and Katana, in a scene from the film. It will be available on August 5 on Samsung VR, the brand’s premium virtual reality content service.
“Suicide Squad is one of the most anticipated films of the year and we’re thrilled to team up with Warner Bros. in this innovative way,” said Marc Mathieu, Samsung Electronics America’s Chief Marketing Officer. “Connecting with fans through immersive VR and 360 storytelling and breakthrough experiences gives Samsung yet another opportunity to explore how our technology can enhance popular culture.”
Gene Garlock, Executive Vice President, Worldwide Promotional Alliances and Partnerships, Warner Bros. Pictures, stated, “We’re absolutely delighted to be working with Samsung Electronics via such a broad and inventive partnership. Our collective aim is to reward fans of the property both in the consumer market and by giving them the chance to immerse themselves in a virtual environment alongside the Suicide Squad characters in a most realistic and exciting way.”
At San Diego Comic-Con from July 21 through 24, Samsung will help bring the film to life by transforming the Samsung Experience into a real-life Suicide Squad experience. The Belle Reve penitentiary, the high security prison in which the Suicide Squad themselves are held, will be recreated in the space and fans will have the chance to take part in immersive film-themed experiences, such as getting a custom tattoo in Harley Quinn’s tattoo parlor.
Attendees will have the option to ‘Join the Squad’, an interactive feature which enables them to create their own Suicide Squad character and generate a short video of themselves to share on their social channels. Fans can then create their own personalized skulls using the icon generator to live print them on their own exclusive t-shirt. In addition to the exclusive VR content debuting at Comic-Con, cast members will make an appearance in the space.